In today’s busy world, clever communications materials are everywhere. The competition is substantial. A business can’t survive without going elbow-to-elbow in this arena of full-contact sensory assault. From enticing visuals to eloquent auditory stimuli, an abundance of media channels have developed for peppering potential customers with your pitch. And the cost to reach them can be amazingly low. Following a smart marketing strategy will help ensure maximum return on minimum investment.
The following are avenues available for reaching new prospects.
Publicity in Publications
Everyone knows that a published feature article will increase the public’s awareness about a person or business—and the likelihood more people will become customers. Our award-winning news and feature writers have an incredible record of success at getting pieces published in print media, such as newspapers and magazines, and internet websites, and very often without having to purchase advertising space. The trick is to focus on something that makes you or your enterprise newsworthy. We’re very good at that.
Need a logo to visually represent your product, service, or event. How about, a poster, a direct-mail postcard, or a trade show banner? Our award-winning designers will create and deliver the materials to give you a professional look that sells. Watch this PBS video for details about the importance of excellent visual representation for your product or service.
Need help with a speech? Don’t let an upcoming event stress you. Our award-winning writing team will ghost-pen it for you and you can enjoy the credit and accolades for your prowess at the podium. We’ll provide humor where appropriate. We’ll do research when necessary. You’ll be the hero of the day. To get started, we’ll need to know a bit about your audience, the tone of the event (formal, festive, etc.) the size and layout of the venue, and other important details so we can ensure maximum effectiveness of your presentation.
Motion Media (film/video)
The difference between superb- and mediocre-quality video is not expensive cameras and union wages. It’s knowledge. We have it. You can have professional quality video at a fraction of the price charged by high-end production companies. We’ll prove it. The cost of high-resolution equipment has plummeted. We have the know-how and the gear to make you shine. Let’s discuss your goals and we’ll give you a rough plan and a quote lower than you ever would have expected.
Need an executive portrait? One of our award-winning image makers will come to you, bring our own equipment, deliver an electronic picture next day and provide an invoice that will surprise you by its affordability. Need photographic coverage of an event? We’ll agree on a fee for the shoot and provide electronic images on a disk for your use in perpetuity. Need an image to accompany an advertisement? We can shoot it to your specifications and budget. (We also can create the ad from scratch for you. See “Advertising” below.)
Need a professional-looking presentation on the internet? Our award-winning web designers will work with you to determine the best domain name for your product or service. We’ll acquire it, establish a hosting account, create the necessary web pages and launch your presence on the world wide web. We also can continue to maintain your website and upload updates as they become necessary. If you’re already web savvy and only need a domain name or an initial design, we can limit our involvement accordingly and correspondingly reduce your cost.
Need a campaign to launch a new product or service or generate interest in an existing one? We can cover all the bases with a start-to-finish campaign. Our award-winning advertising team will develop a strategy, create the materials, book the relevant air time or print space and deliver the goods. All you’ll need to do is manage the increase in sales. The main difference between advertising and publicity is, the former is paid for and with it comes certainty of placement and frequency of publication.
Usually hand-in-hand with an advertising campaign, a marketing strategy charts the path to success. Take advantage of our extensive research and experience. Follow the lead set by some of history’s most successful products, such as Coca-Cola, Mercedes-Benz, and more. Ask us how.
If you’re not already taking advantage of social media, you’ve got some catching up to do. To be successful, however, you need a strategy. Just setting up a Facebook page and/or a Twitter account is insufficient. The wrong type of posting could alienate potential customers.